Bold & Savvy Masterclass: How to use PR to Position Yourself as an Expert
October 31 @ 6:00 pm – 8:00 pm
Bold & Savvy Masterclasses are a series of events that will deliver education, tips advice to female entrepreneurs to help them grow and develop their businesses. Each masterclass will explore a subject matter and attendees will leave with practical and valuable tips that they can immediately implement into their business.
MASTERCLASS: How to use PR to Position Yourself as an Expert
Social media, networking events, webinars – these are all ways you can promote your business for free. But as a result, competition is fierce so you need to stand out and get noticed. But how exactly can you stand out in this noisy world?
One of the best ways is to position yourself as a go-to expert in your field and get featured in the media.
In this masterclass you will learn:
The benefits of getting featured in the media – and there are lots!
Seven steps to getting you featured in the media
The difference between ‘earned’ media and ‘owned’ media
The session will be interactive, and there will be an opportunity to talk about your business and share experiences.